The gaming company Ainsworth Game Technology LTD or simply Ainsworth got its name in honor of the creator - Len Ainsworth. This man is considered the father of the Australian slot industry. In 1953, he founded the Aristocrat company, whose slot machines have been flooding large casinos in Australia, the USA and other countries of the world for half a century.
The main direction of the group is slots for land-based establishments. Ainsworth began releasing casino products in 1995. The year before, Len Ainsworth handed over the management of Aristocrat to his sons due to illness (cancer). Mr. Ainsworth managed to recover, and in 1995, at the age of 72, he launched a new player in the casino niche - Ainsworth Game Technology.
Over the years of its work, the company has released several series of slots: Ambassador, Ambassador SL, machines of the A560, A600, A640 line. Ainsworth is licensed by the UK gambling regulator, Alderney. The company has over 200 employees. Ainsworth is headquartered in Sydney with offices in North and South America and Europe.
At the beginning of 2018, the casino machine manufacturer Ainsworth became part of the global Novomatic corporation.
Len Ainsworth turned Aristocrat into one of the top three manufacturers of land-based casino slots in the world. Therefore, his new company focused on the production of slot machines. Moreover, in 1995, online gambling was just in its infancy.
Ainsworth slots are not very innovative. In many ways, imitation of the standards of Aristocrat's automata is visible - sounds, design. Ambassador slot machines practically copy products from Aristocrat.
Now almost all major online casino slots from Ainsworth have been digitized. In total, this is about a hundred slots. Studying the portfolio of the company, it is easy to notice that animals are constantly fuguing in the names of the machines:
There are not so many usual Egyptian, fruit, historical slots in the assortment. Ainsworth is dominated by the themes of heroes, superpowered animals, and excitement. There are many games with Cash and Money in the title.
Almost all slots have 5 reels. Like, for example, the popular Sheer Magic slot machine. As you understand from the title, the slot belongs to the genre of magic. There are respins with fixed wilds. To do this, you need to collect 2+ savages on the central reels.
In 50 Dolphins (50 Dolphins), the savage, which is a dolphin, drops out quite often. This allows you to collect several winning combinations at the same time, accompanied by a nice animation.
The direction of the social casino Ainsworth is developing relatively recently. The main field of activity of the Australian company is Facebook. At this stage of development of the social casino, this platform holds the status of a monopoly.
The desire to increase Facebook presence is explained by marketing profitability and niche potential. So Ainsworth launched free versions of Winning Wolf, King Chameleon, Storming 7’s slots on the social network, which are popular with players in real casinos. And the social casino allows you to familiarize the audience with your products.
For slot machines in land-based casinos, Ainsworth provides several varieties of cabinets and signs. The company's latest current series is the A640SL. Also, casinos, if desired, can connect machines to the progressive jackpot network.
Only in the online environment, such eminent brands as BetSafe, Betsson, NetBet, QueenCasino cooperate with Ainsworth. And there are even more partners among land-based establishments. There is no doubt about the decency and authority of the company. It was created by an elder of the gambling business in Australia, and now it is also part of the global gambling corporation Novomatic.
The digitization of famous slot machines and the development of a social casino are indicators that Ainsworth is working in accordance with the requirements of today's industry. Collapse
